Episode 3: how do you keep your business model relevant in a changing world?

In the third episode of Het Nieuwe Kantoor, a podcast by HNK, Nynke de Jong talks to Daan de Geus, Business Designer at Business Model Inc. He creates unique business models that can survive in a changing world. Daan shares six key business shifts and how companies and organisations should adapt their strategy accordingly. The episode is called 'Nieuwe Businessmodellen' and is now available on Spotify and Apple Podcasts. 

Being agile is a the key to success

'Many people still think that a business model is mainly about how you make money, but it is much more than that,' Daan begins. 'At the front end, it has to do with who your customers are, what value you offer them and how you reach these customers. In a nutshell, these are your reasons for existence. This continues at the back end of your business model: in your core processes, the resources you need and the partners you select.' 

In a rapidly changing world, it is particularly important to stay in touch with your customer and constantly adapt your business model. According to Daan, the first step is to look closely at trends and changes and then talk a lot with your customer about what is going on in his or her life. A flexible mindset is essential here. 'Being agile is a the key to success,' he explains. 'Especially if you can use resources and people in different ways in the process. For a sector with a lot of fixed assets like real estate, this is more difficult, but certainly not impossible with a dash of creativity.' 

Is the office business model still relevant?

In the podcast, Daan shares six shifts currently taking place in the world, regardless of the type of industry you operate in. He explains the changes and gives examples on how this plays out in the real estate sector. Robert Sparreboom, responsible for HNK, talks about how he and BMI reviewed HNK's business model and what steps have been taken. Is the office business model still relevant? What changes need to take place to continue adding value for office users? You will hear all about it in the third episode of Het Nieuwe Kantoor.

Next up

The next episode of Het Nieuwe Kantoor will be published on 9 January and is about Branding. Nynke de Jong talks to Georgios Athanassiadis, Managing Partner at branding agency YourMajesty. Together with his team, he creates unique brand strategies and has previously done so for Spotify, Adidas and HNK, among others. He talks about the importance of an irresistible brand and the steps you can take to develop a strong brand.