Episode 8: the crucial role of wayfinding in the office of the future
In this episode of Het Nieuwe Kantoor, Nynke de Jong talks to Hannah Bonjer of Mijksenaar about creating good wayfinding. Mijksenaar specialises in this and helps millions of people find their way around all kinds of spaces every day, from the tourist at the airport to the art lover in the museum. The episode is called 'Wayfinding' and is now available on Spotify and Apple Podcasts.
"Good wayfinding should take away stress, for instance when you are in a hurry at an airport or train station," Hannah explains. 'The information should be clear, but certainly not excessive. The size and degree of repetition play an important role here. Of course, we also look at the contrast between colour and text, so that it is also easy to read from a distance. But wayfinding is not just about signs; much more subtle interventions are also possible. Consider the use of light. People intuitively walk towards lighter areas.'
Context is crucial
According to Hannah, a good concept starts by asking what users want to achieve in their journey, and this varies from building to building and person to person. 'The context is always crucial. In office buildings, there are people who come every day and people who come for the first time, such as visitors and suppliers. They have different goals. You want each of them to find their way easily, to be greeted in a nice way and to feel welcome. For a company, the wayfinding concept can even be an extension of its identity, as long as it remains functional and visible.'
Mijksenaar has created an innovative and surprising wayfinding concept with HNK. Florine Evers, Marketing Manager at HNK explains: 'We have divided our spaces into four zones: Landing, Social, Focus and Routing. For each zone, we looked at who should be able to find their way there. The HNK slogan is 'offices to grow' and we called our wayfinding concept 'growing dimensions'. We vary with dimensions, such as different shapes and sizes, from flat to 3D. Elements can rise from the sky or, on the contrary, be stuck to the wall. And some elements blend perfectly into the interior in terms of colour, while others stand out. This is exactly tailored to the information needs of each visitor type, so that they can find their way around naturally and surprisingly.'
The next episode of Het Nieuwe Kantoor will be released on 24 April and is about circular furniture. In this episode, Nynke de Jong talks to Herman Knevel of NORNORM, a fast-growing scale-up from Scandinavia that supplies circular office furniture on a subscription basis. The concept responds to the new way of working, where flexibility is paramount.
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